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Wordmark, colors, typography, and usage guidance for partners and press referencing Neuraphic.


Our name

The company name is always written as "Neuraphic", one word, capital N, lowercase remainder. Not "NeuraphicAI", not "Neura", not "NPX", not any acronym or abbreviation. When the name appears inline in web copy or product surfaces we wrap it in a <span translate="no">Neuraphic</span> element so that machine translation layers leave it untouched, because the name is a proper noun and not a word in any language.

In editorial prose, treat the name as a singular noun: "Neuraphic is building", not "Neuraphic are building." In the legal entity context, the full name is "Neuraphic, Inc."

Our wordmark

The Neuraphic wordmark is set in Geist 700, uppercase, with tight letter tracking. It is a pure typographic mark, with no separate icon, no lockup with a symbol, and no stylized glyphs. The mark's weight and tightness are load-bearing: reducing the weight or loosening the tracking breaks its identity.

Keep clear space around the wordmark equal to the cap-height of the letters on all sides. Never place it directly against busy imagery, gradients, or patterns; it is designed for quiet backgrounds.

Colors

Two neutrals and an ink. White #FFFFFF is the page. Warm parchment #F6F4EF is the surface that sits on it: a card, a panel, an input. Rich black #131314 is the ink, and it is also the ground in dark contexts, where the two swap roles. There is no brand blue, no gradient and no hero colour; the restraint is the identity.

A card has to lift off the page without a shadow, which is the whole reason two neutrals exist. Parchment on white, or white on parchment, but never white on white.

The secondary tone is not a flat hex. De-emphasised text is ink at 62% opacity, rgba(19,19,20,0.62), and hairlines are the same ink at lower alphas. That is deliberate: an alpha composites correctly over white, over parchment and over ink, while a fixed grey is right on one ground and drifts on the others. This page published #6B6A65 for months and the product used the alpha, which is how two greys came to exist. Use the alpha. Click a value to copy it.

White, the page
The ground on every page, and on both account surfaces.
#FFFFFF
Warm parchment, the surface
Cards, panels and inputs, so they lift without a shadow.
#F6F4EF
Rich black, the ink
Text and interface, and the ground where the roles swap.
#131314
Muted, ink at 62%
Implement as rgba(19,19,20,0.62): it composites to the hex below on white, and to #696867 on parchment.
#6D6D6D

Typography

Display, headline, and body type are all set in Geist, weights 400 to 700. A single family does the work across the site, the product, and every surface we touch. We do not mix in a second face, and we do not use serif alternates for "editorial" moments; the restraint is the editorial voice. For code, identifiers, and tabular figures, Geist Mono is the companion monospace.

When Geist is unavailable, fall back to the system UI stack in the same weight. Never substitute condensed, slab, serif, or display faces.

Do and don't

Don't recolor the wordmark to match a campaign or a partner palette. Don't tilt, skew, or distort it. Don't add drop shadows, outer glows, gradients, bevels, or any other effect. Don't place it inside a containing shape, so no badges, no pills, no rounded rectangles. Do keep generous clear space around the mark, do place it on white or on parchment, do use it reversed on rich black for dark contexts, and do write to us when in doubt.

Download

The kit contains the mark as PNG at 512, 256, 128, 64 and 32 pixels, inverted versions at 512 and 256 for dark backgrounds, the wordmark as SVG in a light and a dark variant, a palette reference, and a one-page guideline file. Eleven files, and nothing in it that is not on this page.

Download brand kit

For questions about brand usage or to request custom formats, contact brand@neuraphic.com.

Licensing

Partners and press may use the Neuraphic wordmark to reference the company in editorial and product contexts, news articles, case studies, customer pages listing us as a vendor, conference programs, and similar factual references. No derivative marks are permitted: do not create co-branded lockups, composite logos, or modified versions of the wordmark. Co-branding of any kind requires written approval from brand@neuraphic.com in advance.

The wordmark and the Neuraphic name are property of Neuraphic, Inc. Use outside the scope described here, including commercial merchandise, is not permitted without a separate license.

Restraint is the brand. When in doubt, use less.